March 14, 2024 – The RW Jones Agency welcomes Lela Randall to the agency as senior vice president. Lela’s work will center on strategic planning, media relations and project management, in addition to helping institutions amplify their reach through innovative thought leadership campaigns.

“Lela brings a wealth of knowledge and agency experience to our team at RW Jones,” said Sean Rossall, chief executive officer at the RW Jones Agency. “Her expertise will help us continue to expand what we can offer, and we are excited Lela has joined to provide new perspectives to our team of skilled communicators.”

Lela brings over 25 years of communications experience to the RW Jones Agency’s clients. Before joining RW Jones, Lela spent 24 years at Hill & Knowlton (H&K). During her time at H&K, she excelled in strategic counsel and project management, leading teams of more than 20 people in the U.S. and internationally to drive success for her clients in the higher education, health care, corporate, consumer and nonprofit spaces. A skilled media professional, Lela developed and led strategic media campaigns including launches, news announcements and proactive outreach for clients including the University of California, Irvine; MotorTrend (Discovery); the World Pancreatic Cancer Coalition; Konami, Mazda; Spotify; P&G, Qualcomm; the International Paralympic Committee; and Ford Warriors in Pink.  

At RW Jones, we aim to help clients navigate the media landscape and create campaigns that move the local, regional and national needle. Lela will join a team with deep roots in the higher education space and bring her years of experience across thought leadership, media and strategic planning to help elevate the reputations of higher education institutions. 

Lela said, “I’m thrilled to join RW Jones, especially when the media and thought leadership landscape is evolving daily. I look forward to being able to work with higher education institutions to develop deeper storytelling and amplify these stories across both owned and earned platforms.” 

Lela is a graduate of the University of Southern California’s Annenberg School for Communication and Journalism.