Insights
Media Relations
Agency thought leadership
How We Help
Research
Quantitative and qualitative research
Persona studies
Organizational assessments
Market viability studies
Price sensitivity research
Social/reputational listening and analysis
Program assessments
Primary and secondary data analysis
Interactive data visualization dashboards
Top-line results presentations
Summary reports and recommendations
Strategy
Brand strategy
Brand development
Creative development
Strategic planning and change management
Leadership development and coaching
Media relations strategy
Reputation risk mitigation
Reputation risk mitigation
Internal communications strategy
Campaign planning
Social media strategy
Video strategy
Influencer strategy
Enrollment marketing strategy
Advancement marketing strategy
Direct marketing and advertising strategy
Action
Media relations (proactive and reactive)
Crisis communications and issues management
Brand rollout
Message development
Event planning
Social media management and execution (paid and organic)
Internal communications
Video production
Enrollment marketing
Change management
Strategic counsel for senior leaders
Thought leadership
Interim leadership
Board of trustees consulting
On-camera media training
Presentation Training
Tabletop exercises for crisis and issues management
Messaging and writing workshops
Custom GPT Solutions
Generative AI Training
We formed a fruitful partnership over many years as UMBC grew into a “research powerhouse” and earned respect as a model of inclusive excellence. Energized – just as I am – by bold goals, this team deeply understands an institution’s mission and vision and will work with you to develop and pursue effective approaches to strategic communications.
Freeman A. Hrabowski, III
President Emeritus University of Maryland, Baltimore County
Our strategic partnership with RW Jones enables us to increase our visibility, hone our messaging, and navigate an increasingly challenging higher education landscape. As valuable thought partners, they have taken the time to understand Colorado College — who we are, what makes us unique, and our vision for the future. In turn, they have elevated and streamlined our internal and external communications strategies. I couldn’t recommend RW Jones more highly to any institution seeking savvy strategic advice, increased national media presence, and opportunities to engage and partner with other higher education leaders on issues of importance.
L. Song Richardson
President, Colorado College
RW Jones isn’t just a strategic counselor but a proven partner and direct collaborator in higher education — an experienced group of thinkers and doers with a genuine passion for higher learning and the intellect to see leadership through its biggest challenges. Whether we’re rethinking campus climate, improving overall access, or pushing for investment, I know RW Jones understands our issues comprehensively, looks ahead intuitively, and helps us fulfill our mission thoroughly.
Tania Tetlow
President, Fordham University
