BIO

Rachel Morrison is a leader in higher education communications, known for her innovative and collaborative strategies that transform departments and processes and lead marketing/communications teams to new heights. With over a decade of experience, she has played a pivotal role in advancing the reputation and engagement efforts of higher education institutions by fostering authentic connections between academia and diverse audiences.

She specializes in strategic communications, brand development, crisis management, and storytelling that highlights the impact of education and research. Her expertise lies in crafting compelling narratives and strategies that resonate with stakeholders, from prospective students and alumni to faculty and community leaders. Her work, recognized by industry awards, has resulted in measurable improvements in institutional visibility and reputation, student recruitment, and donor engagement.

Rachel shares her insights and experiences as a speaker at national conferences, contributing thought leadership to the evolving conversation on the role of communications in higher education.

In addition to her professional achievements, Rachel is deeply committed to the communications and public relations field. She is active in professional organizations, serving on a PRSA board and other non-profit organizations’ leadership.

Rachel lives in Fullerton, California.